BRANDS are like PEOPLE. They have
to build their own definite identity. A brand's Logo Symbol has much to say, a
meaning deeper than what's obvious.
Did you know that 'Apple's symbol is derived from the story of
Adam and Eve in the Bible. The bitten apple represents the fruit from the “Tree
of Knowledge”.
There's always an intelligent
story behind a creative idea. It's that spark of an idea that breathes life and
meaning into an apparently innate patch of colours and shapes that we call the
logo/symbol of a company/brand, which is in fact it's sole identity. Like an
individual's name the logo/symbol is the primary element that enables one brand/company/product/service
to stand out from the rest.
However innovative the idea
maybe, thinking out -of- the- box has a culmination in its execution. And when
an idea is executed, a thorough knowledge of the principles of design is an
essential. Following the 'Principle of Simplicity' most often hits the nail.
Trying too hard or trying to say too many thing at the same time, may render
the design indecipherable It's the execution
that defines the success of an idea.
Had it been a whole 'Apple' would
it have had a similar high impact as the bitten apple? It's the simplicity that
has powerfully made an impression on all
our minds. The bitten apple from the tree of knowledge is quite a creative and
appropriate representation of the intelligent products the brand has brought to
us. APPLE has thus established its brand identity.
A logo/symbol is designed to identify a company/brand. A logo/symbol is not expected to be self explanatory. It does not enumerate about the company it represents. It functions as the brand's point of reference or is in fact the symbol of representation. It is thus important what the logo MEANS, more than what or how it looks.
A logo/symbol is designed to identify a company/brand. A logo/symbol is not expected to be self explanatory. It does not enumerate about the company it represents. It functions as the brand's point of reference or is in fact the symbol of representation. It is thus important what the logo MEANS, more than what or how it looks.
This being our very first post it
is imperative that we share our journey of how we arrived at our own
Logo/Symbol.
The name 'Ogaan' is of Sanskrit origin
and it means 'united'. Our Creative Mantra is 'Creating waves of extreme
creativity'. When our creative heads 'Unite', we are no longer creating small
waves. It's a large WHIRLPOOL of creativity.
Yes, RED!
It's the colour of energy, it's the colour of passion, power, determination.
Yes, RED!
It's the colour of energy, it's the colour of passion, power, determination.
And that's what the logo/Symbol
of Studio Ogaan stands for.
A united team of creative heads,
like live wires, when put together the result is one supersonic boom of unconventional
IDEAs.....